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ABYC Introduces New Look of ABYC Certifications —
Promotional Materials Now Available
April 3, 2008, Annapolis, MD: The American Boat & Yacht Council (ABYC) announces a new look and feel to its international marine technical workforce certification program. In support of the new look, ABYC has also developed a comprehensive set of marketing materials for those that earn their professional certifications that will highlight and promote ABYC Certified and Master Certified Technicians. In addition to the redesigned logos, this package now includes promotional materials that display ABYC credentials and a commitment to excellence for all levels of employees from the shop floor through management.
 Those that pass an ABYC Certification will continue to receive a certification certificate, suitable for framing that recognizes their achievement, as well as newly designed patches that can be worn on shirts and jackets. However, as a member benefit, additional new materials that reflect the new chevron design system are available for purchase and include:
- display signage for the company to include cling decals for doors and windows,
- vehicle adhesives for cars or trucks, and
- shop signs and banners to hang in the show room or shop floor.
These products are now available for purchase in the online ABYC Ship's Store at http://www.abycinc.org/certi_insig.cfm. Electronic versions of the logos that can be used on web sites, business cards and other business forms are also available.
"ABYC certified technicians work hard by attending training classes and studying industry standards, as well as improving their overall technical knowledge prior to taking each of our challenging ABYC certification tests," commented Skip Burdon, President of ABYC. "ABYC technical workforce certifications are currently the only third party accredited technical certifications offered in the recreational boat and yacht industry. They also fully complement and support NMMA's Boat and Yacht Certification program and the Marine Industry Dealership Certification program. We believe that it is vital — not only to increase the awareness and recognition of ABYC, but also to provide our certified professionals with materials that are appealing, easy to use and let their customers know the meaning, value and importance of having an ABYC certified technician on the worksite. Showcasing ABYC Certified professionals give customers an added sense of confidence in the work being performed and help drive customer recognition of ABYC, expectations and ultimately their satisfaction. They also have a 'Service Differentiator' for all organizations that incorporate ABYC into they training and education programs."
Mike New, ABYC Director of Educational Services said, "Today's business climate is a tough one. If your
product is service, now is the time to remain focused on quality, doing the job right and educating your workforce. You also need to communicate that you have the best shop and the best service to the guy driving down the road or the boat going by your dock. This is something our members have been asking for, and we feel we have developed a cohesive, useable, attractive and comprehensive package of offerings to help our members."
Information on the ABYC Certification program, as well as upcoming ABYC Certification courses can be found at the ABYC Web site www.abycinc.org.
ABYC has been developing, writing and updating the safety standards for boat building and repair in the United States for over 50 years. ABYC is actively involved with the International Organization for Standardization (ISO) as well as education and certification programs for marine technicians. These standards are available on CD-ROM, online (Web-STIR and the ABYC Standards Powered by Rulefinder.net) and in printed form. Membership and general information can be requested by visiting the ABYC Web site at www.abycinc.org.
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